The inspiration
Turtl was inspired by a family holiday to Turkey, where my wife, our 12-month-old daughter Mila, and I visited Turtle Beach in Dalyan. The rescue centre there shocked us. We saw numerous loggerhead and green turtles being treated for injuries caused by fishing hooks, nets, and plastic ingestion.
That moment profoundly inspired me to use my experience in the footwear industry to create a brand dedicated to fighting ocean pollution from plastics while also supporting charities committed to protecting sea turtles.
The materials
We reached out to remarkable suppliers who are market leaders in transforming waste materials into high-quality, functional textiles and rubbers. These materials became the foundation of our products.
During our search, we came across BLOOM and their revolutionary algae foam, an innovative material for our removable insoles and outsole, that aligns perfectly with our vision.
The process
However, we knew that creating a planet-friendly product wasn’t enough.
Sustainability had to be at the core of everything we do. We extended our eco-conscious mindset to every aspect of our brand - from the materials we use and our packaging choices to our office operations and daily habits. Every decision we make is guided by our commitment to reducing waste, lowering our carbon footprint, and making a lasting, positive impact on the planet.
The pledge
We pledge to donate a percentage of our profits to like-minded charities and organisations dedicated to cleaning our oceans and protecting sea turtles.
We are driven by a passion to make a difference. By choosing our products, you’re investing in high-quality, innovative footwear and swimwear - while also helping to protect our oceans and the majestic creatures that call them home.
Jonny Cohen, Founder
